The first reports on  Christina Aguilera’s new perfume “Simply Christina” are out, and things aren’t smelling so good.  

UK market research groups have tested people’s first impressions of the new line, and the universal opinion has labeled the fragrance “tacky.”

A member of one London panel said:

“The packaging looked cheap and we went away unimpressed.”

The scent, called “Simply Christina Aguilera,” features the tagline: “Sometimes it’s all you need to wear.”

The scent is presented in a curvy glass bottle, intended to mirror the singer’s silhouette, and will be supported by a print ad campaign featuring Christina bare back painted with a black lace design.

“Simply Christina Aguilera” is scheduled to be launched internationally in the Fall.