Burberry launched it’s new fragrance, ”The Beat,” at a party hosted by model Agyness Deyn last night at club Koko and according to Vogue, guests  were greeted by a 12-foot Deyn dancing on three big screens around the dancefloor, as a chandelier constructed entirely of  fragrance bottles sparkled on the ceiling.

“The Beat” marks Burberry’s 6th fragrance and will be released in March 2008.