Tilda Swinton is well known for choosing eye-catching fashions when she’s working a red carpet, so she’s probably the best choice for the new face of Pringle of Scotland, which is one of the oldest luxury labels in the world.

Tilda has signed on to represent the line for their Spring and Summer 2010 collection and will do both print ads and a short film. The whole thing will be shot in – you guessed it – Scotland and will be ready for us to see in September.

Image: INF